The Boutique Community

The Boutique Community



Leon Avigad

Founder and Co-owner of Brown Hotels

Boutique Experience as per Leon

"Having journeyed through every facet of the hotel industry, I've come to see Boutique Hospitality as an art form. It's about curating an authentic, immersive journey for each guest, injecting style, design, and authenticity into every space. Boutique Hospitality, to me, transcends the ordinary; it's about delivering an unforgettable, deeply personal experience, where every detail matters. With a blend of vast hotel-operating experience, and a passion for business, I've injected a vibrant soul into our Brown Hotels. We craft intimate spaces that exude character, connecting guests to the local culture and surroundings. Boutique Hospitality is about anticipating the desires of our guests, ensuring they leave with lasting memories, and always keeping an eye on what lies around the next corner."


Leon Avigad is the founder, co-owner and CEO of Brown Hotels, an international design hotel collection, rapidly developing in Israel, Greece, Germany, Croatia, Cyprus and more.

Having worked many years in the hotel industry, from bellhop to senior management, and after several years of consulting and developing projects in and outside Israel, Leon opened his first self-owned boutique hotel in Tel Aviv, the world-renowned Brown TLV Urban Hotel. Since then, the Brown has turned into a collection of contemporary, cutting-edge boutique hotels, all rooted in devotion to service, design, innovation, style and authenticity, being recommended by the world’s leading international lifestyle, design and travel publications.

Leon brings a unique combination of vast hotel-operating experience alongside lifestyle expertise, design skills, entrepreneurial tendencies and an unrivaled passion for business. He has demonstrated a gift for anticipating the desires of his native Tel Aviv by injecting the seaside cultural capital with a dose of stylish and hip hospitality. Leon pursued a BA in International Relations at The Hebrew University and an MBA. He enhanced his training at St Moritz’s iconic Badrutt’s Palace, while working as an executive at Israel’s Dan Hotels. A natural trend-spotter, Leon never stops thinking about what’s around the next corner.

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