Boutique Setters Announces its 1st Advisory Board to Pioneer the Future of Boutique Hospitality
Boutique Setters, the first and leading hub of boutique hospitality in Europe and beyond, is proud to announce the formation of its 1st Advisory Board to contribute to its dynamic development. The Advisory Board is comprised of professionals who are called upon to significantly support the vision of the first B2B international community with their professional experience and specialized knowledge and to jointly shape the boutique hospitality of the future. Members of the Boutique Setters Advisory Board are recognized figures from the tourism, business, and academic communities, such as:
- Catherine Rey, Head of Business Development & Sales at EHL Hospitality Business School, Lausanne
- Victor N. De Vries, Co-CEO of Bluegr Hotels and Resorts, Athens
- Tiama Hanson-Drury, Chief Product Officer at Minna Technologies, a Mastercard Company, London
- Pakis Papademetriou, Director of ESG at Pharmathen, Athens
- Liutauras Vaitkevicius, Managing Director at the Zetter Hotel Group, London
- Anna Zilakou, Specialist in Stakeholder Engagement, Athens
Each member brings a unique perspective and expertise to the board, reflecting Boutique Setters’ commitment to inclusivity and forward-thinking in the boutique hospitality sector.
The advisory board will focus on several key initiatives, including the integration of cutting-edge technologies, sustainability practices, and enhancing guest experiences through personalized service and design.
Victor N. De Vries, Co-CEO of Bluegr Hotels and Resorts, added, ‘’Honored to be joining the Boutique Setters advisory board where I hope to be able to help elevate the platform as a relevant way for members to engage, learn and further develop themselves and their products. Independent Boutique Hotels all over the world have been able to creatively adapt, innovate, and find their specific niches – mostly on their own accord. Boutique Setters is aiming to assist them by sharing knowledge through a one-stop shop for all “boutique hotel” matters. Members will be able to interact with a deep ecosystem of knowledge, vendors, and a community of like-minded operators, something that has been missing up till now.”
Liutauras Vaitkevicius, Managing Director at the Zetter Hotel Group, added: I am thrilled at the prospect of contributing to this new organisation, particularly in advancing and refining the boutique hospitality sector. Independent hoteliers, as we have seen time and again, have consistently demonstrated an exceptional blend of resilience, creativity, and entrepreneurial spirit. Yet, as with all progress, it is a truth universally acknowledged that advancement never flourishes in isolation. And so, I eagerly anticipate not only the opportunity to learn and grow myself but also to engage in the exchange of ideas with my esteemed peers and colleagues in this unique forum.’
Boutique Setters is further partnering with Green Key International as a Sustainability advisor to drive best practices to its ecosystem and EHL Hospitality Business School to bring advanced hospitality and human-centric management skills to its members and as an exclusive thought leadership advisor.
Elena Papadonikolaki,Founder and CEO of Boutique Setters, expressed her enthusiasm for the new board’s potential: “I am honoured to welcome such a talented group of industry leaders to the advisory board. Their collective experience and innovative spirit are crucial as we continue to redefine boutique hospitality and create meaningful, sustainable changes in the industry.”
Boutique Setters is set to lead a series of initiatives in 2025 that will showcase the potential and importance of boutique hotels as key players in the global tourism sector.
Press Releases:
‘Boutique Setters’ Forms Advisory Board to Shape the Future of Boutique Hospitality | GTP Headlines
Boutique Setters: Η νεοφυής επιχείρηση ανακοίνωσε τη σύσταση Συμβουλευτικής Επιτροπής
