How long can you survive without music?
Research has shown that background music in hotels has a significant positive impact on both guests and employees. Some of the major benefits of well-selected music that should not be ignored are.
Enhances Atmosphere and Ambiance: Well-selected background music can create a pleasant and inviting atmosphere in a hotel. It helps to set the mood and tone, to make customers and employees feel more comfortable and relaxed. Creates a sensory experience that complements the hotel\’s design, decor, and overall aesthetic.
Elevates guest comfort & Increases Customer Satisfaction: Music has the power to evoke emotions and positively impact guest comfort. Soft, soothing melodies can promote relaxation and provide a sense of tranquillity, while carefully selected upbeat tracks can energize and uplift the mood. The right music helps guests feel more at ease and enhances their overall sense of well-being during their stay. Satisfied customers are more likely to return and recommend your place to others.
Influences Customer Behaviour: For example, fast-paced and upbeat music can increase customer energy levels and encourage them to move quickly through a store or restaurant, potentially leading to more sales. Slower and more relaxing music, on the other hand, can encourage customers to spend more time and potentially increase their spending.
Boosts Employee Morale and Productivity: Listening to music they enjoy while working can improve their mood, reduce stress, and boost morale. This, in turn, can lead to increased productivity and guest satisfaction.
Reinforcing Brand Identity: Carefully selected background music should align with a business\’s brand identity. Boutique hotels often have unique brand identities and positioning. Music selection becomes an essential part of expressing and reinforcing that brand identity. The right choice of the music aligns with the hotel\’s values, target audience, and overall image, further enhancing the brand experience for guests.
Creates Memorable Experiences: Boutique hotels strive to create memorable moments and experiences that differentiate them from larger chain hotels. Music plays a significant role in shaping these experiences. Whether it\’s live performances, curated playlists, or ambient sounds, music adds an element of surprise, delight, and personalization that contributes to lasting memories for guests.
But just putting on some music is not enough. You have to get it right…
Music is a multifaceted discipline that combines both art and science. It requires careful selection and understanding of various elements to create the desired effect. The right choice of music can have a significant impact on the overall experience and emotions of the listeners. In the end, it is all about the experience & music can set you apart.
Furthermore, it has to be consistent and aligned with the overall brand philosophy… ‘’Your music is your business’’. It reflects your core values and the messages you want to convey. Without consistency, consumers will get confused and lose interest.
One of the world’s top success stories in boutique hospitality is that of Hotel Costes, resulting in Costes Legacy.
