The Boutique Community

The Boutique Community



Ellie Flenga

Co-Founder &
CEO FFREAK Boutique Fitness Studio

Boutique Experience as per Ellie

"Boutique service is a personalized kind of service that meets the physical and intellectual needs of each guest, but at the same time remains consistent with the principles and values of the hospitality brand that is providing the service, while implementing sustainability practices in favour of the environment, society and economy."


Immediately after her BA degree in Economics from the HEC University of Lausanne, Ellie Flenga worked in the banking sector. Based in London, she had the opportunity to meet Holmes Place clubs, which she often visited for a workout and relaxation after work, while experiencing how much exercise can change someone’s quality of life. In 2001, back in Greece, she decides to introduce the concept of health & fitness in the Athenian market. In collaboration with the multinational company Holmes Place, they create 3 successful high quality health clubs with over 9,000 active members.

After 18 consecutive years as the CEO of Holmes Place Greece, she decides to give birth to her own company – FFREAK, the first authentic Boutique Fitness Studio in Athens.

Her vision is to inspire and educate people to adopt a more active way of life and to create a pioneering fitness lifestyle brand in Greece. FFREAK promises to introduce a new fitness culture and to offer an attractive space for exercise, fun and socialization.

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